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InstaSights / ResultsExample study

Weeknight meal-kit concept

This meal kit would make weeknight dinners easier

Five-point agreement scale · 250 illustrative responses

Strongly agree26%
Somewhat agree36%
Neither agree nor disagree16%
Somewhat disagree12.8%
Strongly disagree9.2%
Finding

62% agree with the statement; 22% disagree and 16% are neutral.

Illustrative data · not a research runExplore the results

Studies use AI-simulated consumer responses. No participants are recruited. How the research works

Inside a completed study

See what you get

Read the findings, inspect the answers, and compare groups. Explore a meal-kit concept using a five-point agreement scale.

01 / Summary

Start with the findings.

Read a written overview of the results, then check the questions and comparisons behind it.

Weeknight meal-kit conceptExample summary

62% agree it would make dinners easier

26% strongly agree and 36% somewhat agree. Another 16% are neutral, while 22% disagree.

Agreement differs between age groups

72% of ages 25–34 agree, compared with 52% of ages 35–44. Each group contains 125 example responses.

Agreement with a benefit does not establish willingness to buy. A separate question could explore interest at a proposed price.

Constructed data to demonstrate the report format.

02 / Question results

Look at each answer.

See the response distribution for each question, with charts and tables that let you inspect the detail.

Q1 / Five-point agreement250 example responses

This meal kit would make weeknight dinners easier.

Strongly agree26%
Somewhat agree36%
Neither agree nor disagree16%
Somewhat disagree12.8%
Strongly disagree9.2%

Share selecting each response. Constructed example data.

03 / Audience comparisons

See where groups differ.

Compare results across the demographic groups selected for your study. Each group’s response count stays visible.

Q1 / AgreementAge comparison

This meal kit would make weeknight dinners easier.

Share of each group
ResponseAll25–3435–44
Responses250125125
Strongly agree26%32%20%
Somewhat agree36%40%32%
Neither agree nor disagree16%12%20%
Somewhat disagree12.8%9.6%16%
Strongly disagree9.2%6.4%12%

Constructed example data. No significance tests are implied.

04 / Downloads

Keep working with the data.

Download your study as an Excel workbook, with the summary, results, comparisons, individual responses, and question guide. Raw response data is also available as CSV.

Download the example responses
Excel workbookIncluded with your study

What’s in the download

Executive summary
Study details and findings
Question results
Answers to each question
Compare groups
Results by audience group
Individual responses
One row per simulated consumer
Question guide
Question wording and answer options

The sample CSV contains the 250 constructed responses to this one question. It demonstrates response data, not a complete study workbook.

Constructed example data for a meal-kit concept; not findings from a research run.View a complete naming study

Creating a study

Review the setup before you run it

Describe what you want to find out. Then review the suggested audience and survey questions.

01

Describe your question

Add your idea and the options you want to compare.

Your brief

We’re developing a meal kit with pre-portioned ingredients and 20-minute recipes. Would it make weeknight dinners easier?

Example brief
02

Review your audience

Check who qualifies and the groups you want to compare.

Who qualifies

U.S. adults aged 25–44 who cook dinner at home

Simulated consumers250
Results breakdownsAge
03

Edit your questions

Review the wording and answer options before running.

Question 1 / Agreement scale

This meal kit would make weeknight dinners easier.

  1. 1Strongly agree
  2. 2Somewhat agree
  3. 3Neither agree nor disagree
  4. 4Somewhat disagree
  5. 5Strongly disagree

Illustrative setup views. You confirm the purchase or use of a study credit before running your study. Study walkthrough

Research uses

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Study details

What’s included in your study

One study costs $49.99.
Subscriptions are available for ongoing research.

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250
simulated consumers
Up to 10
survey questions
Summary & results
with selected audience comparisons
Excel & CSV
downloads for your own analysis

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