Run your own market research.
Test ideas, explore customer needs, and compare your options with AI-simulated consumers. Get clear findings, audience comparisons, and downloadable results.
Start your first study for $49.99
STUDY TYPES
What you can research
Explore customer needs, test a product concept, compare names or messages, or research reactions to a price.
For founders, business owners,
marketers, and product teams.
01Product ideas
“Would parents be interested in a monthly kids’ cooking kit?”
Explore concept appeal and purchase interest before deciding which idea to develop further.
Explore product research02Names
“Which of these three names fits our new oat latte?”
Compare a shortlist and see how preferences differ across your audience.
Explore name testing03Messaging
“Should we lead with convenience, quality, or value?”
Compare written messages to find a direction for your next campaign test.
Explore message research04Pricing
“How does $30 a month feel for this subscription?”
Explore perceived value and price reactions. Use what you learn to plan a test with real customers.
Explore price research05Audience research
“What matters most when people choose a meal kit?”
Explore buying habits, customer needs, and preferences before developing your next offer.
Explore audience researchGETTING STARTED
How to run a study
Describe what you want to learn. InstaSights drafts the audience and questionnaire for you to review before running the study.
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01
Describe your research question
Explain your idea and what you want to learn. Add a brief if you have one.
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02
Review the audience and questions
Review the suggested audience and questions. Edit the setup before confirming your study.
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03
Read and download your results
Explore 250 simulated consumer responses, compare groups, and download your results.
What you get
$49.99 per study
No subscription required.
250 AI-simulated consumers. Up to 10 questions. Review your audience and questionnaire before running your study.
- Findings
- An executive summary and results for every question.
- Comparisons
- Overall results and comparisons across audience groups.
- Downloads
- Excel and CSV files for your own analysis or to share with your team.
oat latte names
Which name is most appealing?
Oat & Co. leads by two percentage points overall; preferences differ by age.
250 AI-simulated U.S. coffee drinkers.
6 questions · Model-generated responses.
How the responses are generated
Third-party consumer simulation models generate the responses. These are simulated findings, with published comparisons and limitations you can inspect.
Use them to explore ideas and plan further testing. They don’t guarantee what real customers will do.
Read the methodologyAre these real people answering my study?
No. InstaSights generates responses using third-party consumer simulation models. People are not recruited to answer your study. You can inspect the approach and evidence on our methodology page.
What does a $49.99 study include?
A standard study includes 250 simulated consumer responses, up to 10 questions, an executive summary, overall results, group comparisons, and downloads in Excel and CSV.
Do I need to know how to write a survey?
Start by describing what you want to learn. InstaSights proposes an audience and questions for you to review and edit before you confirm the study.
Can I run just one study?
Yes. A single study is $49.99, with no subscription required. If you research regularly, you can also compare subscription plans.
Start your first study
One complete study for $49.99