Everyday habits
Ask how often people use a product category, where they shop, and which options they currently choose.
Understand your audience
Explore how people shop, what they need, and what influences their choices. Ask questions about your market before deciding what to build or sell.
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Sample questionIllustrative results
What matters most when choosing a grocery store?
Price38%
Convenient location26%
Fresh food quality20%
Product range12%
Other4%
Single choice · 250 constructed example responses
InstaSights studies use AI-simulated consumer responses. No participants are recruited. How the research works
What you can investigate
Habits, needs, and buying decisions
Needs and frustrations
Explore which problems matter and what people find missing from the choices available to them.
Buying priorities
Compare factors such as convenience, price, quality, and familiarity across selected audience groups.
A worked example
What influences grocery-store choice?
A retailer wants to understand shopping priorities before planning its offer.
The brief
Explore how weekly grocery shoppers choose a store, how often they shop, and which frustrations affect their experience. Compare priorities across selected age groups.
- Audience
- U.S. adults who shop for groceries at least once a week
- Study format
- 250 simulated consumers · up to 10 questions
Example questionnaireStructured questions
How often do you shop for groceries?
Single choice · Once a week, twice a week, three or more times a week
What matters most when choosing a grocery store?
Single choice · Price, convenient location, fresh food quality, product range, other
Which issues have you experienced when grocery shopping in the past month?
Multiple choice · Items out of stock, long queues, difficulty finding products, inconsistent quality, none of these
Using the result
Price is the most selected priority in this example.
Price receives 38% of choices, followed by location at 26%. A retailer could use this pattern to form hypotheses about value and convenience, then investigate them alongside the other study findings.
These are constructed results. Simulated responses do not measure actual purchases, market share, or population prevalence.
- Define the audience and product category you want to understand.
- Describe the habits, needs, or decisions you want to explore.
- Choose audience comparisons and a clear time period for questions about behavior.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About audience research
Do I need a product idea to start?
No. You can start with a question about a category, a need, or a buying habit. A specific audience and a focused research question make the study easier to interpret.
Can I compare different audience groups?
Yes. Select the available demographic comparisons during setup. Review the response counts for each group alongside any differences.
Does this measure real market behavior?
No. Responses are simulated. Use the study to explore questions and hypotheses; use observed customer data or research with human participants to establish actual behavior or market prevalence.
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One complete study for $49.99