Assess perceived value
Ask how the price feels given the product, quantity, and terms.
Explore reactions to your proposed price
Put the price in context. Assess perceived value and stated purchase interest for a clearly defined offer, then compare reactions across audience groups.
Start your first study for $49.99
Price evaluationIllustrative example
The weekly box01
$48/ week
- Recipes
- 2 meals
- Servings
- 4 total
- Delivery
- Included
$12 per serving
Purchase interest
54%
likely to buy at this price
- Likely
- 54%
- Neutral
- 18%
- Unlikely
- 28%
Stated interest, not a forecast of purchases.
InstaSights studies use AI-simulated consumer responses. No participants are recruited. How the research works
What you can investigate
Understand the reaction to the offer
Explore purchase interest
Read the full distribution of likely, neutral, and unlikely responses.
Compare audience groups
Check whether reactions differ across the demographic groups you select.
A worked example
A meal kit at $12 per serving
See how a brief becomes a question you can review before running the study.
The brief
We’re considering a weekly meal-kit box with two meals for two people. The price is $48 including delivery, or $12 per serving. Explore perceived value and purchase interest among home cooks. Keep the box contents and billing period clear.
- Audience
- U.S. adults aged 25–44 who cook dinner at home
- Study format
- 250 simulated consumers · up to 10 questions
Example questionFive-point purchase-interest scale
How likely would you be to buy this weekly box for $48?
Illustrative questionnaire preview. Review the wording and answer options for your study.
Using the result
54% express interest at the proposed price.
54% are likely to buy, 18% are neutral, and 28% are unlikely in this constructed example. Read that distribution alongside perceived-value ratings before deciding which price or offer to investigate next.
Stated interest is not observed demand. This example does not establish an optimal price or forecast revenue.
- State what is included, the quantity, and the purchase setting.
- Specify the billing period, delivery costs, and commitment.
- Keep the offer consistent when comparing price scenarios.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About pricing research
Can I research a subscription price?
Yes. State the billing period, what is included, and any commitment or cancellation terms. Those details are part of the offer being evaluated.
Can I compare more than one price?
Yes. Describe the scenarios and review the proposed questions. Price presentation can influence answers, so treat a simple comparison as exploratory.
Will the study find the optimal price?
The standard study explores reactions to the offer and prices you specify. It does not provide a guaranteed optimal price, demand curve, or revenue forecast.
Start your first study
One complete study for $49.99