Explore usefulness
Check whether the concept addresses a need your audience recognizes.
Explore the appeal of your product idea
Find out which parts of a concept feel useful, what raises concerns, and how reactions differ across your audience.
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Concept evaluationIllustrative example
Product conceptCountertop herb garden
Fresh herbs, within reach.
Self-watering
Built-in grow light
62%
agree it would make
growing herbs easier
InstaSights studies use AI-simulated consumer responses. No participants are recruited. How the research works
What you can investigate
Understand the response to your concept
Investigate concerns
Ask about specific barriers, such as counter space, upkeep, or cost.
Compare concepts
Use consistent questions and equally detailed descriptions for alternatives.
A worked example
Fresh herbs, without a garden
See how a brief becomes a question you can review before running the study.
The brief
We’re developing a compact indoor herb garden for small kitchens. It has a built-in grow light, a self-watering reservoir, and space for three herbs. Explore whether this would feel useful and which features or concerns matter most.
- Audience
- U.S. adults who cook at home and have limited outdoor space
- Study format
- 250 simulated consumers · up to 10 questions
Example questionFive-point agreement scale
This indoor garden would make it easier for me to grow fresh herbs.
Illustrative responses to this question
Illustrative questionnaire preview. Review the wording and answer options for your study.
Using the result
62% agree the concept would make growing herbs easier.
Agreement with this benefit gives you something specific to investigate. Ask which parts of the offer are useful and which concerns could prevent someone from considering it.
The image illustrates a fictional concept. The study evaluates the written description, not plant growth or product performance.
- Describe the product, its main features, and who it is for.
- Include the buying format and any price you want considered.
- Keep alternative concepts equally detailed.
Included in your study
Explore the results and downloads- Executive summary
- A written overview of the findings
- Question results
- Response distributions for each question
- Audience comparisons
- Selected groups and their response counts
- Excel & CSV
- Downloads for your own analysis
Common questions
About product concept testing
Do I need a finished product?
No. Start with a clear description. Evaluating taste, performance, or actual use requires a product-use study with human participants.
Can I compare more than one concept?
Yes. Include a focused shortlist in your brief and review the proposed questions. A standard study supports up to 10 questions, including questions repeated for each alternative.
Can I edit the suggested questionnaire?
Yes. Review the wording and answer options before running the study. You confirm the purchase or use of a study credit before it runs.
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One complete study for $49.99