# Pricing research questions

Editable starting points from InstaSights, not a validated questionnaire.
Studies use simulated consumer responses. Website visuals are fictional examples with constructed illustrative data, not findings from a research run.

## Example brief
We’re considering a weekly meal-kit box with two meals for two people. The price is $48 including delivery, or $12 per serving. Explore perceived value and purchase interest among home cooks. Keep the box contents and billing period clear.

## Audience
U.S. adults aged 25–44 who cook dinner at home

## Questions

1. How likely would you be to buy this weekly box for $48?
   Five-point purchase-interest scale · Very likely, Somewhat likely, Neither likely nor unlikely, Somewhat unlikely, Very unlikely

2. How would you rate the value of this box at $48?
   Rating · Very poor value to very good value

3. How does this price compare with what you expected?
   Single choice · Much lower, somewhat lower, about as expected, somewhat higher, much higher

## Before running
Review the wording and options for your context. A standard study supports up to 10 questions; questions repeated for each alternative count separately. Select audience comparisons before inspecting results.

## Preparing the brief
- State what is included, the quantity, and the purchase setting.
- Specify the billing period, delivery costs, and commitment.
- Keep the offer consistent when comparing price scenarios.

Source: https://instasights.ai/pricing-research/