# Audience research questions

Editable starting points from InstaSights, not a validated questionnaire.
Studies use AI-simulated consumer responses. Website results are constructed examples, not measured consumer behavior.

## Example brief
Explore how weekly grocery shoppers choose a store, how often they shop, and which frustrations affect their experience. Compare priorities across selected age groups.

## Audience
U.S. adults who shop for groceries at least once a week.

## Questions
1. How often do you shop for groceries?
   Single choice: Once a week; twice a week; three or more times a week.
2. What matters most when choosing a grocery store?
   Single choice: Price; convenient location; fresh food quality; product range; other.
3. Which issues have you experienced when grocery shopping in the past month?
   Multiple choice: Items out of stock; long queues; difficulty finding products; inconsistent quality; none of these.
4. Where do you buy most of your groceries?
   Single choice: Supermarket; discount grocery store; convenience store; online grocery service; other.
5. How satisfied are you with your current main grocery store?
   Five-point scale: Very satisfied; somewhat satisfied; neither satisfied nor dissatisfied; somewhat dissatisfied; very dissatisfied.

## Before running
Review answer options for your audience. Keep “none of these” exclusive of other choices. Set audience comparisons before inspecting results. Simulated answers can inform hypotheses, but cannot establish actual purchases or population prevalence.

Source: https://instasights.ai/audience-research/