InstaSights isn't a chatbot guessing. Every study runs on a consumer model built from real survey data and checked against real-world results — so you can act on what you get back.
The consumer model is built from real consumer survey responses — not scraped opinions or generic web text.
Modeled results are compared head-to-head with real consumer surveys to measure how closely they match.
Ask the same question twice and you get a stable read — no random swings, no cherry-picking.
You see the questions, the audience, and exactly how the model stacks up against real surveys — modeled responses, labeled plainly. Trust earned by showing the work, not asked for on faith.
InstaSights doesn't ask a general-purpose AI to imagine answers. It runs on the Simsurveys Consumer Oracle — a model trained specifically on how real people answer surveys, at a scale no single study could reach.
of real survey respondents in the data behind the model.
of real survey answers it learned patterns from.
for consumer research — not a repurposed chatbot guessing from web text.
That's the difference: instead of improvising, the model reflects how real people have actually answered surveys — which is why the results line up with real ones.
We take real published consumer surveys, ask the model the same questions, and compare. Here are two real examples — side by side.
Same top answer, just a few points apart — and that's the norm, not a cherry-pick. Across our published consumer studies, the modeled results track the real surveys closely enough to make the same call.
The modeled result matched the real survey's most popular answer in both studies above.
Typical difference per answer — small enough to reach the same decision.
Consumer validation studies published in full — retail, returns, and food.
Field the same survey twice to two different groups of real people, and the numbers shift a few points each time — that's normal sampling variation, and every live study has it. The gap between InstaSights and a real survey is about the same size.
“The model lands about as close to a live survey as a second live survey would.”
Run your questionnaire — up to 10 questions — through InstaSights, and get 500 consumer responses, full crosstabs, and a written report back in minutes.
Start your study — $99