Instant consumer research

Ask your market before you spend.

Get feedback from 500 modeled consumers on your product, message, name, price, or idea — a clear research report in minutes. No recruiting, no panel fees, no subscription.

500 modeled consumers Up to 10 questions Results in minutes
instasights.ai / new study
You

“Which name do 25–40 year-old coffee drinkers prefer for a new oat-milk latte — and does a higher price change their mind?”

Concept Targeting Quotas Questionnaire Responses Crosstabs Report
What it's for

Answer the questions you face before spending real money.

You don't need a research budget to ask the market. Bring the decision — InstaSights brings the answer.

Naming

Which product name is stronger?

Messaging

Which message will actually resonate?

Concept

Will customers react to this idea?

Pricing

Is this price — and this offer — attractive?

Audience

What matters most to my target customer?

Prioritize

Which concept should we develop first?

How it works

You bring the question. We do the other seven steps.

The same pipeline a research team runs over weeks — automated end to end, and finished before your coffee is.

1

Describe it in plain English

Tell the chat what you want to learn and who you want to hear from. That's the whole setup.

2

We build the study

InstaSights writes the targeting, sets quotas, and drafts a clean 10-question survey — you can tweak anything before it runs.

3

You get a report

500 modeled consumers, crosstabbed and written up as an executive summary — plus the raw data to download.

Research concept Targeting Quotas Questionnaire Responses Crosstabs Data download Executive report
Sample report

This is what lands in your inbox.

A written summary, the charts behind it, and crosstabs — ready to drop into a deck.

instasights.ai / report — oat-milk-latte-naming.pdf
Concept & pricing test

Oat-Milk Latte — Name & Price Sensitivity

500 modeled consumers
Coffee drinkers · 25–40 · US
10 questions · generated in 4 min
Preferred name
Morning Oat41%
Oatly Rise28%
Silk Oat19%
Barista Oat12%
Preference by age & gender
Name25–3233–40WomenMen
Morning Oat47%35%45%37%
Oatly Rise26%30%27%29%
Silk Oat16%22%18%20%
Barista Oat11%13%10%14%
Executive summary

“Morning Oat” is the clear winner, preferred by 41% overall and over-indexing sharply with the younger 25–32 segment (47%) and with women (45%). Its lead widens once price enters the picture.

On price, demand holds firm from $4.50 to $5.50 (only a 6-point drop in purchase intent), but falls off a cliff above $6.00 — suggesting $5.50 as the ceiling for the launch price.

  • Lead with “Morning Oat” — strongest across every segment.
  • Price at $5.50 — intent stays strong; $6.00 breaks it.
  • “Creamy” and “not-too-sweet” drove the most positive reactions.
Executive report (PDF) Crosstabs Raw data (CSV)
Illustrative sample — your report reflects your own study.
Run a study like this — $99
What you get

Everything a research deck has — for ninety-nine dollars.

📊

Executive report

A written summary with the headline findings, charts, and what to do next — ready to share.

🔀

Crosstabs

Every question broken out by your key demographics, so you can see who thinks what.

⬇️

Raw data download

Response-level results as a clean CSV — bring it into Excel, Sheets, or your own tools.

Minutes, not weeks

No fielding, no waiting on a panel. Ask in the morning, decide by lunch.

Who it's for

Made for people who need an answer, not a research department.

Startup founders Small-business owners Brand & product marketers Creative & ad agencies Independent consultants Ecommerce sellers Product managers Creators & course builders

“You no longer need a research budget to ask the market.”

How responses are created

Research-grade answers, powered by a validated consumer model.

InstaSights generates audience-specific consumer responses using the Simsurveys Consumer Oracle — a model built and validated against real survey data — so you get a dependable read without recruiting a traditional panel. Fast, transparent, and consistent every time.

Powered by the Simsurveys Consumer Oracle model, under license
Pricing

One complete study. $99. No subscription.

A fixed project price. What you see is what you pay.

Per study
$99
one consumer study, start to finish
  • 500 modeled consumer responses
  • Up to 10 questions
  • Automatic targeting, quotas & questionnaire
  • Crosstabs + raw data download
  • Written executive report
Start a study
Need bigger samples, more questions, or specialized audiences like healthcare? Those are a fit for a full-service research platform — contact Simsurveys at simsurveys.com.
FAQ

Good questions.

Where do the responses come from?

InstaSights generates 500 modeled consumer responses using the Simsurveys Consumer Oracle — a model built and validated against real consumer survey data. You get a panel-quality read in minutes, without recruiting or fielding a live survey. It's fast, consistent, and transparent.

How is this different from Simsurveys?

Think of it like SurveyMonkey versus Qualtrics. Simsurveys is the full enterprise research platform — every audience, custom setup, deep methodology. InstaSights is the fast, self-serve front door: one consumer model, one flat price, one click to a finished report.

What kinds of questions can I answer?

Consumer decisions — product concepts, names, pricing, messaging, brand perceptions, and buying preferences. InstaSights is consumer-focused. For healthcare, patient, or other specialized audiences, that's Simsurveys.

Can I edit the survey before it runs?

Yes. InstaSights drafts the targeting, quotas, and 10-question survey for you, but nothing runs until you're happy with it. Tweak the wording, swap questions, adjust the audience — then hit go.

How reliable are the results?

InstaSights runs on the same consumer model validated inside Simsurveys against live panel studies. It's built for fast, dependable consumer reads — the kind of answer you'd otherwise wait weeks and pay thousands for. Best used to guide decisions, not as a legal or regulatory instrument.

How long does it take?

Minutes. There's no recruiting or fielding — once you approve the survey, the responses, crosstabs, and report are generated on the spot.

Ask your market before you spend.

Get a clear answer on your next product, message, name, or price — before the meeting.

Start your study — $99