# Name testing questions

Editable starting points from InstaSights, not a validated questionnaire.
Studies use simulated consumer responses. Website visuals are fictional examples with constructed illustrative data, not findings from a research run.

## Example brief
We’re naming an everyday, fragrance-free facial moisturizer. Compare Daily Ritual, Soft Form, and Bare Theory using the same product description. Explore first-choice preference and associations such as gentle, premium, and easy to use.

## Audience
U.S. adults who use a facial moisturizer at least weekly

## Questions

1. Which name is most appealing for this moisturizer?
   Single choice · Daily Ritual, Soft Form, Bare Theory

2. Rank the names from most to least preferred.
   Ranking · Daily Ritual, Soft Form, Bare Theory

3. Which attributes fit your preferred name?
   Multiple choice · Gentle, premium, approachable, distinctive, none of these

## Before running
Review the wording and options for your context. A standard study supports up to 10 questions; questions repeated for each alternative count separately. Select audience comparisons before inspecting results.

## Preparing the brief
- Describe the product or business in a short, neutral paragraph.
- Provide the exact spelling and capitalization of every candidate.
- Specify the audience and the associations you want to explore.

Source: https://instasights.ai/name-testing/