# Message testing questions

Editable starting points from InstaSights, not a validated questionnaire.
Studies use simulated consumer responses. Website visuals are fictional examples with constructed illustrative data, not findings from a research run.

## Example brief
We’re developing advertising for a lightweight daily running shoe. Compare “Comfort for your daily miles” with “Make room for your morning run.” Keep the product description and offer the same. Ask about clarity and appeal separately for each headline.

## Audience
U.S. adults who run at least once a week

## Questions

1. How clearly does this message explain the offer?
   Five-point clarity rating · Very clear, Somewhat clear, Neither clear nor unclear, Somewhat unclear, Very unclear · asked for each headline

2. How appealing is this headline?
   Rating · Very unappealing to very appealing, asked for each headline

3. Which benefit does this headline communicate most strongly?
   Single choice · Everyday comfort, a consistent running routine, speed, none of these

## Before running
Review the wording and options for your context. A standard study supports up to 10 questions; questions repeated for each alternative count separately. Select audience comparisons before inspecting results.

## Preparing the brief
- Describe the offer, intended audience, and where the message will appear.
- Provide the exact wording of each message.
- Keep the underlying product and price consistent.

Source: https://instasights.ai/message-testing/